Hi everyone,
As our textbook remarks, ‘personal selling is one of the
oldest professions in the world’. It is an art that has certainly been fading,
but I think it is absolutely worth discussing here, especially because it
pertains to personal branding. People do not usually go door-to-door to sell
appliances anymore, but selling oneself is still a necessary ability.
Throughout this blog, the topics that I have addressed have
been mentioned essentially as guidelines for personal selling. Target markets,
crowdsourcing, and deciding which markets to enter are all different ways to look at personal branding and selling. This is going to be a short post because I am in a time crunch, but I do have an idea for you. Go back through the blog and look at what I have said about personal branding. Does it make sense? I have applied much of what I have learned in marketing class to personal branding. Personal selling is a function of all of the product mix because you need to know everything about the product (you), but you also need to be willing and ready to discuss it with others. That is what I am trying to provide a model for - willingness and readiness to discuss yourself with others: that is how you build a personal brand and capture value. Comment with questions if something doesn't make sense.
Best,
Tim
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