Post #12: Direct Marketing

Hello again,

This is going to be another short post because all of these topics are blending in. In chapter fourteen of the text, there is an emphasis on direct marketing.Here are the various ways of direct marketing as mentioned by the text:

Face-to-Face or Personal Selling

Direct-mail Marketing

Catalog Marketing

Telemarketing

Direct-Response Television Marketing

Kiosk Marketing

Online Marketing

The first and last are very important and have already been mentioned in previous posts. The five in the middle do not apply very well to personal branding. Personal selling, direct marketing, and the promotion mix have such similar aspects. Despite this, I wanted to have individual posts for each of them to drive the point home that marketing yourself on the personal level is very important. Whether you talk with another person face-to-face, or you post on Facebook, every interaction is important.

Only a couple more posts - make sure to tune in!

Tim